Creating the logo and identity design, Art direction for the digital campaign #ifeelsLOVEnia by Slovenian Tourist Board
I couldn’t be more thankful that Slovenian Tourist Board chose me to create the Identity Logo for the Campaign #ifeelsLOVEnia. The campaign started at June 6th 2018 and continues into 2019, also being recognised as the best Social Media Campaign and was awarded with a golden Sempler by SEMPL Media Trends Conference.
MORE ABOUT THE CAMPAIGN:
“Learn about Slovenia, a country that is awe-inspiring with its diversity of nature, culture, and experiences. It takes visitors by surprise with stunning iconic images and the mysteriously beautiful hidden green corners. Experience all of this in a unique way, with boutique “Slovenia Unique” experiences that you will love reminiscing about for a long time to come. These are experiences worth sharing. Make new memories and share them with us by using the hashtag #ifeelsLOVEnia.”
‘A country has no better ambassadors than its own people
The latest national campaign launched by the Slovenian Tourist Board calls for visitors to share their feelings about Slovenia’s
💚 unique landscapes,
💚 activities and
on social media, along with beautiful images and videos using the hashtag #ifeelsLOVEnia.
The campaign aims to collect recommendations showcasing lesser known destinations and products. As overtourism continues to rise in 2018, the tourist board’s solution to popular destinations becoming overcrowded is to encourage visitors to explore Slovenia’s less visited areas. The campaign also seeks to inspire local tourists to spend their free time in their homeland.’ (source: www.slovenia.info)